SnowShoe CEO Ned Hayes on Launching the Spark Tap, a New Retail Innovation

Ned Hayes, CEO of SnowShoe and long-time identity and retail innovator, describes the current retail scenarios that led SnowShoe to create the Spark Tap, a revolutionary new hands-free device that can securely and safely log retail loyalty events. Joined by market researcher Ashley Coates, they discuss the arduous path towards innovation. Engineering hurdles included scaling a prototype, sourcing electrically conductive plastics and lighting a 3D printer on fire!