I’m happy to announce today the launch of the Human Intelligence Institute, a new startup with a mission to deliver, maintain and enforce a multi-tiered set of reliable mechanisms for distinguishing between synthetic and human created works of art.
We’re launching with some important trademarks that we plan to use as “watermarks” on art and text around the world, as well as patented IP that we think will help shift the game to human creators and give them more agency and more power.
You can find out more at HumanIntelligence.us
Here’s our Manifesto and Principles — with more to come in the future!
A Manifesto
Creative expression is the bedrock of humanity. This critical part of our experience shouldn’t ever be replaced by synthetic work with no clear and immutable connection to a real human being. Every meaningful contribution in art, science, or commerce has a human at its core. Together, we protect and celebrate that important truth.
7 Principles
PRINCIPLE 1 – HUMAN WORK IS UNIQUE
Human work is inherently more meaningful than artificially generated content. The unique spark of human creativity cannot be fully duplicated by any machine process.
PRINCIPLE 2 – HUMAN ORIGIN MATTERS
Work created by humans is important because it’s made by a human. It doesn’t need any other justification — human provenance makes it intrinsically meaningful.
PRINCIPLE 3 – ACCESS TO HUMAN CREATIVITY
Everyone deserves access to experience genuine human creative work — this is a basic right worth protecting. Artificially generated content is never a substitute for the real thing.
PRINCIPLE 4 – THE POWER TO DISTINGUISH
People have the right to use tools to tell the difference between human-made work and digitally generated imitations. Humans have the right to reject, diminish and not pay for digital imitations of human work and to demand genuine human work.
PRINCIPLE 5 – THE RIGHT TO CREATE
The freedom for human beings to create using any tools we choose should not be restricted. Only human beings have this special right to create: digital systems do not create new information and digital systems do not share in this right to create. In fact, digital systems don’t have an ownership right for synthetic work that is used as a substitute for genuine creative work.
PRINCIPLE 6 – CONTROL AND PROFIT
Human work is owned by the creator of that work. Humans should always own the continuing rights and rewards for work that stems from their ideas. Creators deserve to continuously profit from their work and control how it’s used, even well into the future. Intellectual property rights are moral creative rights that cannot be willfully ceded to any machine entity or synthetic substitute.
PRINCIPLE 7 – HONEST ORIGINS
Every piece of work, whether made by humans or by digital means, should clearly identify its origins and the materials used to create that work. Derivative works must be properly labeled with transparent, human-readable information about provenance and the humans who created the original work.
WHAT WE DO:
- Proclaim the value of human creativity.
- Preserve human agency in shaping our world.
- Protect human agency & creativity in a changing future.