Sterling Identity Launch

Over the last year, I had the pleasure of leading the SureID team in creating and launching new identity and access services. I’m very happy to see the culmination of our efforts in the launch of the new Sterling Identity brand, with a set of new products underway at Sterling and a new brand name for the former SureID team. Congratulations to the team!


NEW YORK, NY (June 21, 2019) — Sterling, a leading provider of background and identity services, today announced the launch of Sterling Identity, a business unit focused on identity and biometric solutions. Sterling Identity’s new solution, VerifyID — a powerful and flexible identity verification solution for businesses, is now available to gig economy customers via API and will soon be available to all Sterling customers.

“Sterling Identity was formed to bring our innovative identity and biometric services to market. With VerifyID, the identity verification process has been significantly improved for businesses and their job candidates,” said Josh Peirez, CEO, Sterling. “We expect many companies will be adding identity verification to their background check programs in the near future,” added Peirez.

Identity verifications performed by VerifyID — which uses human expertise coupled with AI-enabled comparison methodologies to increase accuracy and minimize data entry errors—are completed as a candidate’s selfie is uploaded and compared to a photograph of their driver’s license or other government-issued identification. With tens of millions of selfies taken and uploaded with apps every day, this is an easy, familiar process for most candidates, and the entire verification takes place in just seconds.

“For businesses, VerifyID makes the identity verification process fast, convenient, and mobile, which improves candidate experience, increases hiring speed, and ultimately provides a foundation of trust and safety,” said Peirez. “Sterling Identity is committed to delivering advanced, technology-enabled services in the fight against identity fraud, which continues to be an ever-growing problem for businesses.”

Sterling has been steadily working to improve its identity and authentication portfolio in the past few years, most notably through the acquisition of SureID in 2018. In a recent interview with FindBiometrics, SureID General Manager Ned Hayes indicated that the acquisition was made with an eye towards background checks and biometrics, laying the foundation for the creation of Sterling Identity.   

Sterling Identity’s nationwide network of biometric collection locations spans nearly 700 cities across all 50 states and Washington, D.C. Full details on Sterling Identity can be found at www.sterlingidentity.com.

About Sterling Identity

Sterling Identity is a leading provider of next-generation, technology-enabled identity and biometric solutions. Since identity is the foundation of trust, we provide businesses with the services that support hiring, promoting and supporting their trusted employees. Sterling Identity’s single-sourced nationwide network of biometric collection covers all 50 states and Washington, D.C. Visit Sterling Identity online at www.sterlingidentity.com.

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