Windows Live Brand Confusion

I find the recent branding work by Microsoft interesting… especially as they seem to be falling — yet again — into the same issues I document in my book about Microsoft and what’s next. For starters, as Todd Bishop notes in his Microsoft Blog (available at Seattle PI Tech section), the company can’t make up its mind if it is going to promote MSN, Windows Live or Microsoft Live — and as the users comment note, no one can quite figure out the difference between these different services — even employees themselves! Secondly, and less important, Microsoft hasn’t yet figured out what Apple knew years ago — that using one consistent naming convention, and one consistent metaphor — communicates better than any...

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